Testimonials
Kyle Hauptfleisch
Chief Growth Officer, Daemon
(Direct Manager)
I am pleased to recommend Helette as a Brand and Marketing Leader. Helette served as Head of Brand & Marketing at Daemon from July 2022 to March 2026, reporting directly to me in my capacity as Chief Growth Officer. Helette is an exceptionally professional and capable marketing leader who consistently added significant value, both within her core domain and more broadly across the business. She has a rare ability to stay above noise and distraction, focus on what matters, and move teams towards practical, forward looking solutions. She is also highly effective in dynamic and fast-changing environments, handling pressure with composure and sound judgement. During her time at Daemon, Helette played a central role in rolling out our new brand identity and maintaining strong control of brand standards across the business. She also supported the initiation of our new business development function and helped develop the associated assets needed to support that work. In addition, she led partner marketing initiatives that contributed to Daemon winning AWS Innovation Partner of the Year EMEA. Her contribution and judgement were further reflected in her role as a member of the senior leadership team. Alongside her professional strengths, Helette is deeply people-oriented and genuinely caring towards her colleagues. She is a protective and committed leader who builds trust and advocates strongly for her team. She was a pleasure to work with throughout. I would recommend Helette without reservation and would gladly rehire her. I am confident she would be a major asset to any organisation fortunate enough to have her.
Meenal Varsani
Head of Marketing, Heathrow
(Direct Manager)
Helette led Brand Strategy and Marketing Campaigns in my team at Heathrow. She was affectionately known as the ‘Branding Queen’ due to her high-quality standards and leadership on brand proposition and putting guidelines in place to ensure consistency of design and messaging across business-wide activities. Helette was a highly regarded member of the team and a great people manager who successfully led numerous video and photography shoots, managing all the intricacies involved with filming at an airport to deliver multi-channel campaigns that grew brand preference and revenue. It was a pleasure working with Helette and I look forward to seeing the further brand successes that I have no doubt she will deliver.
Sandra Clement
Marketing Manager, Heathrow
(Direct Report)
I had the pleasure of working with Helette very closely at Heathrow. Whilst reporting into Helette I was given many opportunities to learn new skills, regular 1:1 support and the freedom to manage my own campaigns, helping to build my knowledge and develop my own career. This truly demonstrated her values and excellent abilities to line manage and I’m incredibly grateful to have experienced this.
Helette is very friendly, kind and conscientious. She takes pride in delivering quality work and is excellent coordinating multi-channel campaigns and managing stakeholders. She is very professional and a joy to work with. I am very grateful for what I was able to learn from my time in her team. I would highly recommend her and work with her again.
Kevin Mackenzie
MD, The Team Brand & Marketing (Agency partner)
I have had the pleasure and benefit of working with Helette in her role as Brand Manager at Heathrow for over 18 months. Strategic, commercial, creative – these are core strengths. It is always refreshing to work with committed, passionate and inspirational marketers like Helette. She is an asset to the global brand that is Heathrow and an absolute pleasure to work with – her energy and efficiency is infectious. Why? Because she is open to adopting fresh thinking and provoking bigger strategic ideas with both practical and personal skills to achieve results. Highly recommended and we are big fans.
Nicola Barrett
Research & Insights, Exterion Media (Direct colleague)
Working with Helette was a breath of fresh air. She has a radiant personally which makes it very easy for others to work with her. She is also a very hardworking, determined individual who has the strength to lead projects and get the best out of people.
Helette is very creative and has a skill for bringing data to life, and developing commercially minded marketing initiatives. I’m grateful to have had the opportunity to utilise her expertise, especially for her help creating a powerful presentation, video and event which launched our award winning research study, The Engagement Zone.
Ayesha Smedley
Copywriter, 24.com
(Direct colleague)
Helette is the all-star colleague everyone needs on their team. She’s driven, passionate about what she does and never settles for second best. In my opinion, two of her greatest strengths is her ability to mentor and project-manage – she has exceptional organisational skills and a keen interest in helping her colleagues, and team, to succeed.
Working on a range of different brands requires you to be easily adaptable; something that not many have been successful in, but Helette effortlessly moves from one brand to another, always working to each brand’s strengths – both creatively and strategically.
She’s great to work with and would be an asset to any company.
Nina Cowen
Founder
(Agency Partner)
I have had the privilege of working with Helette on many projects while she was Senior Brand & Marketing Manager at Heathrow. Helette commissioned us to create campaigns and assets including the production of airside location shoots for both film and stills. Helette's briefing and communication was always incredibly clear and personable which was integral to the smooth running of the production and in turn delivery of quality assets, especially as the projects often had a very fast turnaround with multiple stakeholders to consider. Helette is always a joy to work with, setting the tone for a positive, collaborative and successful work environment.