About

I'm a brand and marketing leader with 17+ years of experience building brands that people genuinely connect with, and a deep belief that the most powerful marketing starts with truly understanding people.

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That belief is personal, not just professional. Growing up in South Africa gave me an early appreciation for the richness of different cultures, histories, and perspectives. I've always been curious about people. What moves them, what builds trust, what makes a brand feel real rather than just visible. That curiosity has shaped everything from how I approach a brand marketing campaign brief to how I show up for my team.

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I lead by listening, by coaching, and by example. I'm at my best in collaborative environments where diverse voices are heard and where the work genuinely reflects the audience it's made for. Throughout my career, I've been the person people turn to when the pressure is on. From building Heathrow's brand trust during the uncertainty of Covid to navigating the pace of fast-moving technology environments. I bring pragmatism, steadiness, and forward momentum to complexity.

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Commercially, I care deeply about the work and delivering results. Brand investment should be measurable, purposeful, and tied to real business outcomes. I bring both the creative instinct and the strategic rigour to make that happen.

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Outside of work, I'm a proud South African (dual citizen) who has called the UK home for nearly ten years, a move that has expanded my world in every sense. I'm a mum to a wonderful little girl, and everything I do is shaped by the values I want to pass on to her. I love history, art, film, and the kind of deep, transporting book that makes the world feel bigger. I think stories, whether in books or brand campaigns, are one of the most powerful ways we connect with each other and build trust.