In 2023, I launched Daemon's podcast across all major podcast players as a way to connect with Daemon's Ideal Customer Profile (ICP) and drive brand awareness. We looked for ways to show the people and voices behind the brand, and really demonstrate the deep expertise that the Daemon team has.

The results:
The podcast positioned Daemon as a thought leader and amplified campaigns like our custom research reports through more in-depth conversations.
The podcast is still going strong and is a great platform for the brand to connect with its ICP and invite senior technology leaders to the podcast as guests, building relationships and driving thought leadership and brand awareness.