As Head of Brand & Marketing at Daemon I was responsible for establishing and driving Daemon's event strategy. This included partnerships with large events like Women of Silicon Roundabout, AWS Summit, TechEx to hosting intimate Roundtable events with key technology leaders and Daemon-hosted webinar. I managed all budgets, logistics and coordination of internal teams to ensure the event presence was a success. To support the events I launched integrated marketing campaigns across CRM, Social Media and Daemon's website (blog).

The result:
Daemon increased its presence among Senior Technology leaders in the UK, and lead generation increased by 150%.