As Head of Brand & Marketing I identified a gap in Daemon's brand reputation and the positive impact that a Brand Communications campaign can provide in this space. I worked closely with PR agency Missive and research agency, Vanson Bourne to deliver a thought-provoking paper the looked at AI readiness in 2023.

Results:
The outcome secured over 20 pieces of coverage, including Tier 1 media coverage, like Tech Radar, FinTech and Medium, 19 publications with a reach of 300m+. This campaign positioned Daemon as a thought leader and a trusted brand, increasing website traffic and positive share of voice.